At heart I am a video gamer and I think I have a good idea of what a gamer wants out of their games. Smooth controls, sweet graphics, a great immersive story that doesn't hog up the screen that includes a skip button, and most recently added... responsive online game play with voice communication. A gamer can't really ask for more than that but we always find ourselves looking at developers asking them what the next big thing is. Destiny is trying to bring something new and shiny to our table. The question on everybody's mind is whether or not that new shiny thing is going to be worth all that hype. Wait a second though, where did all the hype come from.
That's right. As a person that is pretty skeptical about things in business, I find it hard to believe that a game that has absolutely been in development for 2 years but potentially 5 years decided to take a server dump 8 hours after its release. I don't believe that. My question is who has the most to gain from this type of indecent? The marketing team. Ask yourself when there is good new vs bad news, which grows faster and sticks in the mind longer? Chances are you still remember that juicy secret someone whispered in your ear while on the school bus in the third grade. I'm sorry, dirty secrets just have a higher retention rate in the memory, so good news doesn't really go quite as far.
I have seen people do it tons of times. Miley Cyrus at the 2013 MTV music awards is a great example. It was so outrageous that everyone was talking about it, even people who didn't listen to her music. It is the move of a marketing genius... if a person can pull it off without it going rampant. What I mean by that is that if the plan goes so crazy it backfires. Even in a world full of moving pictures and audio streams trying to invade our minds, word of mouth is still the most effective way to get information out to the world. So for those few brave individuals willing to put their career on the line in the name of marketing, they can achieve exposure up to 200 percent higher when coupled with some bad news. Every marketing technique in the trade put together can't produce results like that if given the same amount of time.
On the other hand, Destiny is doing a lot of new things that require many things to run perfectly all the time. It is incredibly likely that one minor thing that was overlooked caused many of the issues seen during the launch. Maybe the deadlines are to stiff and big business is pushing a developers need to produce good quality games aside in favor of money. Even after an "official" reason is publish, all that's left is speculation. All I know is that the game is smooth as silk, but doesn't really seem to deliver anything ground breaking. These little hiccups in server connectivity leave me feeling like I just had to return my new computer the same day I brought it home. I don't not want the game, I am just disappointed but still hopeful to see huge improvements once all the bugs are fixed.
Whether or not it was intentional, Bungie's Destiny has me in the magic bubble of hope. The foundation and idea of the game are so good that once the game is at it best, it should be amazing. Plus there is the added effect of feeling like an under dog story. At the end of the day all the hype, both good and bad have given the game more exposure in the market. All they have to do now is make sure that when the veil is lifted, that destiny is running at 100 percent so it can deliver the goods and rock our socks off.
That's right. As a person that is pretty skeptical about things in business, I find it hard to believe that a game that has absolutely been in development for 2 years but potentially 5 years decided to take a server dump 8 hours after its release. I don't believe that. My question is who has the most to gain from this type of indecent? The marketing team. Ask yourself when there is good new vs bad news, which grows faster and sticks in the mind longer? Chances are you still remember that juicy secret someone whispered in your ear while on the school bus in the third grade. I'm sorry, dirty secrets just have a higher retention rate in the memory, so good news doesn't really go quite as far.
I have seen people do it tons of times. Miley Cyrus at the 2013 MTV music awards is a great example. It was so outrageous that everyone was talking about it, even people who didn't listen to her music. It is the move of a marketing genius... if a person can pull it off without it going rampant. What I mean by that is that if the plan goes so crazy it backfires. Even in a world full of moving pictures and audio streams trying to invade our minds, word of mouth is still the most effective way to get information out to the world. So for those few brave individuals willing to put their career on the line in the name of marketing, they can achieve exposure up to 200 percent higher when coupled with some bad news. Every marketing technique in the trade put together can't produce results like that if given the same amount of time.
On the other hand, Destiny is doing a lot of new things that require many things to run perfectly all the time. It is incredibly likely that one minor thing that was overlooked caused many of the issues seen during the launch. Maybe the deadlines are to stiff and big business is pushing a developers need to produce good quality games aside in favor of money. Even after an "official" reason is publish, all that's left is speculation. All I know is that the game is smooth as silk, but doesn't really seem to deliver anything ground breaking. These little hiccups in server connectivity leave me feeling like I just had to return my new computer the same day I brought it home. I don't not want the game, I am just disappointed but still hopeful to see huge improvements once all the bugs are fixed.
Whether or not it was intentional, Bungie's Destiny has me in the magic bubble of hope. The foundation and idea of the game are so good that once the game is at it best, it should be amazing. Plus there is the added effect of feeling like an under dog story. At the end of the day all the hype, both good and bad have given the game more exposure in the market. All they have to do now is make sure that when the veil is lifted, that destiny is running at 100 percent so it can deliver the goods and rock our socks off.
